Microsoft Bing and Yahoo! Have formed an alliance and 
have already began operating in the US market by providing paid search advertising. As we enter 2012, they have announced that they are to begin testing their paid search platform in the UK, Ireland and France.
The initial tests, scheduled to begin mid January, will only affect approximately 10% of Yahoo!’s traffic. During this time they will refine the system until they are satisfied and will fully roll out the platform later in the year.
The aim of this new search alliance is clearly to compete with Google Adwords, providing advertisers with more of a choice in paid search channels.
A statement from Microsoft illustrates this:
“Our alliance will accelerate the pace and breadth of innovation online by combining each company’s complementary strengths, while creating a single search platform to deliver scale and efficiencies in search advertising”
As a result of the alliance Yahoo! And Bing will provide a more competitive environment than is currently available, as many advertisers solely rely on using Google adwords for their ppc needs. This competitive environment can only be a good thing for the paid search market- if the search alliance pull it off.
Dental Design aim to be at the forefront of emerging opportunities within online search and design. We will be following the outcome of these tests closely and alter our strategies accordingly to ensure that our clients receive the best service possible.
Speak to us today to find out how paid search advertising can benefit your dental practice.
