Adobe conducted a study throughout 2011 to find out which 
online customers are the most lucrative: either tablet users, smart phone users or traditional desktop and laptop users.
The company analysed more than 16.2billion visits to various websites and found that tablet users spend approximately 20% more than those who use desktops and laptops.
The study found that tablet users (e.g ipads, playbooks etc) respond much more to promotions than their counterparts. These visitors tend to spend more due to their demographic, as tablet users tend to be younger, more affluent and open to new ideas. The nature of the user experience and the environment in which tablet owners use their devices is much more relaxed, as consumers tend to use devices in their spare time. The tablet segment is also growing in size, increasing from 1% to 4% last year, with figures set to grow in 2012.
These findings suggest that a ‘one size fits all’ approach to online marketing is no longer relevant nor profitable, as devices cater to distinct consumer segments. This therefore means that dentists who wish to supply their services to the young and affluent market, must have mobile and tablet optimised websites in order to appeal to their target audiences, or else they could be losing potential custom.
At dental design we design and build mobile sites which contain 80% less content than the practice’s main website, allowing for easy navigation for tablet and mobile users, making it much more likely that the patient will read through the inner pages of your website (lowering bounce rate) and will contact the practice for a consultation.
