Does social media help with your websites search engine optimisation? The short answer to this question is YES! Social networking and search engine optimisation work hand in hand in order to bring traffic to your website and as a result , patients in the dentist’s chair.
So how can you improve your social media seo?
Names- Try and name your social networking profiles so that you are easily found, so for example, your brand name or locations are best; the same goes for your vanity URL on Facebook. If you are just starting your with your website seo, these profiles could appear higher than your actual website so profile names are key!
Links- Make sure you add links to your website from your social media ‘about us’ or equivalent sections. This will be picked up by google as social signals and provides easy access to your patients to click to from your website. Similarly, add links from your website to your social networking pages.
Shareable content- If you create shareable content such as infographics, make sure you have a link on it to your website, shares will increase traffic to your site, helping your seo rankings too.
Blogs- writing a regular blog not only gives you something to talk about on your social networking sites, but also provides fresh content for your website, which in turn, will encourage google to crawl your website more often and then boost you up the search engine results pages.
It goes without saying that having a Facebook profile isn’t going to suddenly make you number one for every term you desire on Google, however, it all helps the cause and social signals are certainly being noted by thought leaders in the industry. Do note though, social media does require upkeep and it’s better to not have a profile at all than an empty one which hasn’t been updated regularly.