Author Archives: Marcus
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Outbound Linking Can Boost Rankings
One of the most common myths in SEO is that you should fully concentrate on getting quality inbound links and not bother linking out from your website. However if you take no notice of this myth and review your outbound … Continue reading
the importance of local search
According to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, county or a postcode. With 2.6 billion local searches performed each month, the Internet has now surpassed print yellow pages and newspaper as a … Continue reading
PPC | measure your return on investment
For local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart … Continue reading
Facebook for small business
Social media can benefit both large and small businesses including dental practices, but some many shy away from social media tools, mainly due to lack of time and resources. However, the practices that do use sites like Facebook for marketing … Continue reading
Google and Twitter war of words
Google’s foray in the the social media side of search increased last week as they introduced its next generation ‘Search plus your World’ which looks to integrate Google+ into its search results. Twitter, however are not pleased with this latest … Continue reading
Google in sponsored post controversy
Google has radically downrated its Chrome browser in its search index, effectively giving itself a slap on the wrist, after it became the object of “sponsored posts” where bloggers were paid to promote a video about it. Google fell foul of … Continue reading
Benefits of SEO for Dental Practices
Acquiring new patients and growing your patient base is very important for Dental Practices – generating targeted leads for your business is likely to be one of the most important factors to make this a success. Search engine optimisation can deliver … Continue reading
Advanced Analytics
I did a blog about our Advanced Analytics a while back while it was still in beta testing. Now I am pleased to announced that we are now able to offer the service as part of our Elite Pay per Click package. … Continue reading
the importance of Negative Keywords for PPC
We’ve recently taken on a number of PPC accounts for our clients that have previously been run by other agencies and I’ve noticed that a lot of the campaigns were not using negative keywords. A lot of PPC companies charge … Continue reading
Is google + dead?
In doing my SEO research I’ve come across a number of articles proclaiming that the search engine giant’s social media effort has failed, many pronouncing ‘Google+ is dead’. But is that actually the case? When Google+ was launched it was dubbed the … Continue reading
