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Google Launches Paid Music Streaming Service

googleGoogle has confirmed earlier rumours that it was looking to challenge music streaming service Spotify, announcing the ‘Google Play Music All Access’ service at its I/O conference in San Francisco.

Chris Yerga, Android engineering director unveiled the service, which will take on Spotify and Rdio with its subscription based music offering. Google Play Music All Access offers its catalogue of millions of tracks to users for a monthly fee of $9.99. In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer before 30 June will pay a fee of $7.99 per month onwards. However unlike Spotify, the firm will not offer a free subscription model.

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Google+ has a redesign

Google+ has evolvedGooglePlus-Red-150x150 quite a bit since its original launch two years ago, with today seeing the social network’s latest update- a complete redesign!

Google+ has launched 41 new features in total as part of the redesign, with many social commentaries likening the redesign to a mash up between Pinterest and Facebook, particularly due to the new emphasis on photography. Continue reading

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White in web design

blog-imagesOften, many people focus strongly on what colours they want to use on prominently on their website. In general this is fine, however, without proper planning and execution, this could lead to a very bright, overwhelming website, ultimately overpowering the viewer. Why not consider using minimal colours and introducing white space effectively. Not only does this create a visually stunning website for the user, but minimising the amount of colour used, increases the visuals where colour is used. The following article highlights this concept…

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Penguin 2.0 update

Head of Webspam at Google, Matt Cutts confirmed via his twitter feed yesterday that a imagespenguin 2.0 update is expected in the next couple of weeks. Following this, he posted a video titled ‘What should we expect in the next few months in terms of SEO for Google’.

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How to Get More Likes on Your Facebook Page

more-likesEveryone wants to be liked and nowadays, we’re all chasing the blue upturned thumb.  But, before we look at how to get more likes, it’s worth taking a moment to stop and think about the real benefits of a like:

  • Creates social proof that your brand is popular which says “everyone likes us so you should check us out and find out why”. Empty restaurants may have great food but those empty tables scream a different message.
  • Those social signals can improve your search engine optimisation
  • It helps move your content
  • Creates brand awareness
  • Find out what your fans like and so create products and services that they want through free crowd sourced research
  • Sell more products and services

So, now we know why we need likes, what is the best way to go about getting them?

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GOOGLE TO SHOW COMPANY LOGOS IN SEARCH RESULTS?

silicon_valley_company_logosBusinesses who have verified their publisher status (similar to Google Authorship) will start to see their company logo or brand logo show up in the Google Search Results.

To do this, a business must have verified their Publisher status, which is similar to verifying Google Authorship. In order to verify Publisher status, the company must set up a Google+ page and link it back to their website. The website must link back to the Google+ page with the proper “rel=publisher” tag in the link.

Once verified, the company’s logo will appear in the Google search results similar to how  verified Authors’ photos (avatars) are shown currently.

I do like the idea of this – sometimes a personal image is not suitable for all local business websites (some Dentist Practices have multiple locations for example) whereas a logo would be more appropriate. Avatar images and logos will make your website stand out more in the search results and increase click through rates, so here at Dental Design we will be adding avatars and Practice logos for our Premier clients to increase performance.

If you would like more information on the different SEO management packages we offer, please call us on 01202 677 277.

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Facebook to introduce video advertising

Facebook is rumoured to be adding video adverfacebook12345tising into the news feed, as early as July this year.

According to the Financial Times, the reason for the move is so that Facebook can tap into the vast budgets that marketers currently reserve for TV advertising which, at the moment, towers above digital marketing spend. Continue reading

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The ‘Flat’ web design concept

1The flat web design concept is almost self explanatory. As expected, the main design elements of a ‘flat’ website are very simple, using only one tone of colour, often bright to stand out, no gradients, shadows or complicated patterns. This is not a new concept, it is one that has been around for a while, but is now becoming more and more popular in web design. Flat design is a great way to keep your dental website sharp and simple, as well as ensuring that your website is visually stunning for the user. Take a look at the following examples below to find out more.

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Paying for Followers on Twitter

paying-for-followersFor those of you on Twitter, I’m sure you will understand and share my delight at getting a new follower. It never gets old, and it’s always exciting. Same as it’s always disappointing to lose a follower.

There’s always been a lot of talk about the number of people you follow vs. the number of followers that you have; in an ideal world, you’d have more people following you than you are following.  Personally, I don’t follow everyone who follows me. I don’t see the point in that. But, I am far more inclined to follow someone who engages with me.

Scam accounts drive me mad. I hate being followed only to be unfollowed 2 minutes later. And that brings me to this next article that I was reading this AM: “Pay up and enjoy Twitter’s fake followers’.

Would you really pay for new followers? (Even if it is 50,000!)

(Ps. Now you know how much I love a new follower; @dentaldesign)
Thanks!

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‘Google Now’ comes to Apple IOS

Those using devices running Google’s Android operating system have  google-now-cardsfor a year benefited from the suggested search results feature; ‘Google Now’. Google has taken the step (some would say that they have been pushed) into launching the feature onto their Search App, meaning it’s now available for Apple IOS users.

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