Microsoft’s ‘Bing and decide’ campaign, starting on television this week, attacks ‘information overload’ of rival’s results. Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google’s dominance of the UK search market, MediaGuardian.co.uk can reveal.
Microsoft says sales of its latest operating system have hit 90 million in less than six months. Microsoft has announced that it has sold over 90 million copies of Windows 7 since its launch to manufacturers in July. The operating system, which went on sale to consumers in October, had sold 60 million copies by the end of January.
Google today introduced yet another way it is personalizing search results (we talked about social search with the company at SMX). Now Google is letting users “star” search results that they like, just like the star feature in other Google products like Gmail, Reader, and Google News.
Called Tag, the free software uses a handset’s camera to turn it into a mobile barcode reader.
More than ever before, people are sharing and storing their photos online. But until recently, you had to edit your photos using client software on your computer. Today, we’re excited to announce that Google has acquired Picnik, one of the first sites to bring photo editing to the cloud. Using Picnik, you can crop, do touch-ups and add cool effects to your photos, all without leaving your web browser.
Microsoft is to ask millions of users across Europe if they want to use a web browser other than its own.
Windows users will be offered the choice as part of a deal Microsoft struck with the European Commission.
The agreement resolves a long-running case in which the software giant was accused of abusing its market position.
People who use social networking sites like Twitter and Facebook are being warned they could face shelling out more for home insurance.
The fear is that the information users share online could alert potential burglars to their home’s vulnerability, for instance by revealing when they are on holiday.
Microsoft has knocked Google off the top spot to claim the title of the UK brand with the best reputation. The computer giant was crowned number one in the annual Business Superbrand Top 500 survey.
Votes were cast by a panel of 35 experts and more than 1,700 British business professionals.
Rolls-Royce Group retained its second place position while Blackberry rose from 42nd to third.
Virgin Atlantic came in fourth with search engine Googledropping down to fifth position.
The survey was carried out by the Centre for Brand Analysis.
