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Microsoft’s Bing Search Engine to use Facebook

Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms. Social Media was predicted to become a lot more important for search engines in 2012, and Microsoft looks like it is the early innovator with this.

The move involves the introduction of a new sidebar which seeks to connect users with friends and other experts on a topic who can make the search results more relevant and social.

The firm says it is based on the fact “90% of people consult with a friend or expert before making a decision”.

According to our client’s analytics, about 85% of internet users are using Google as their search engine, and our SEO work priorities reflect this.  This is a bold move by Bing to make their search results more social and relevant, if this then attracts more users to Microsoft’s Search Engine then we will definitely take that into consideration!

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Twitter rolls out weekly digest emails

I like the idea of weekly digest e-mails from Twitter – I think. Thing is, there is a fine line between giving people what they want / are interested in and going overboard. LinkedIn is guilty of cluttering up my inbox with its daily digests and I think it does get to the stage where you just hit ‘delete’ before so much as looking at the e-mail – Groupon is probably the biggest offender for this. (I appreciate I could unsubscribe but…)

If you’re a dental practice on Twitter, these digest e-mails may help to generate more followers and interaction which can be only be a good thing. As a side issue, it does raise the question, how many e-mails is too many e-mails? How often are you contacting your patients?

If you need any advice on Twitter, e-mail marketing,  or anything else ‘marketing’ for that matter, don’t hesitate to give us a call on 01202 677 277 – we’re here to help.

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Basic Google Analytics Checklist

Most of you have heard about Google analytics or at least understand that you need it but there is still a percentage of website owners that really do not take the time to look at the data on a consistent basis. The data in Google analytics is extremely important to look at for many reasons and if you don’t you could be missing out on very valuable website tweaks that you could be making to increase the efficiency of your website. The best part about Google Analytics is that it is a free tool you can use all you have to do is apply the code that Google gives you when you set up an account on your website and after about 24-48 hours it starts to pull in a variety of useful data you can use to your advantage. Read on for a basic checklist of how to get started….

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Facebook Tests ‘Pay To Promote’

Facebook has revealed this week that they are testing a new tool on their users from New Zealand, allowing them to pay to highlight particular posts they share with their friends and family.

They have been testing a range of charges for promoting user’s content, some posts cost £1.25 with others only 50p or 20p. These payments can be made through pay pal or credit cards. Continue reading

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Logo Design

Designing a logo, or even coming up with a good idea, can often take time and effort. The key to designing an eye catching, effective logo that will really stand out to your clients is to ensure that your logo is not over complicated or visually un pleasing. The best logo’s that I have seen are ones which are extremely simple, the following article display some simple ideas that are really effective!

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The ‘About us’ page…

It is very important to design and implement your ‘about us’ page for your dental practice. This page after all is one of the main features of your dental website where customers and potential customers will for the first time view you. Therefore it makes sense to make this page visually stunning and as attractive as possible to ensure that a good image is portrayed to the observer. Think about it, if you were interested in using a particular business and the ‘about us’ page was very boring and bland, would there be anything shouting out to you to use this business? If the ‘about us’ page was visually strong, interesting and creative, would you not be more inclined to check out this business!?

The following article features some amazing creations for ‘about us’ pages that you too could use on your dental websites!

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Google Social Media Analytics

At Dental Design we strive to give you the most up to date information about your website by using Google’s tools amongst others. In particular we use Google Analytics to measure the amount of visitors coming to the site, bounce rate and most popular keywords patients type in to find your website. We regularly report back to you with this information through our account management phone calls and monthly newsletters, however until recently, traffic information from social media sources have left much to be desired! Continue reading

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Google’s Penguin Update Nails Spammers

Google has recently launched its biggest algorithm update since the Panda update from last year. It’s called Penguin and it’s another way Google is actively fighting search spam……

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How do people find your Dental Practice?

Traditionally people would rely on the Yellow pages or word of mouth to research for local businesses such as restaurants, hairdressers and dental practices. The advent of the internet has certainly changed people’s habits as a study by The PEW confirms. In the study, a sample of of 1087 adults were asked a range of questions related to their local business research habits.

The results of the study are below:

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Build and Grow your LinkedIn network

There’s a lot of talk in the industry about LinkedIn; so you’ve added your old friends from University and the odd sales person along the way, now what? Once people sign up to LinkedIn only a third use it regularly, which means that if you’re not, you could be missing out on untapped opportunities!

Keep Active!

Whenever you log into LinkedIn you’ll probably notice it’s the same people regularly appearing in your newsfeed. This means that they are getting lots of exposure and are at the top of people’s minds. In order to keep active you should regularly update your status, share and comment on your peer’s updates,  participate in LinkedIn groups and try to answer questions in ‘LinkedIn Answers’ Continue reading

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