Social media can benefit both large and small businesses including dental practices, but some many shy away from social media tools, mainly due to lack of time and resources. However, the practices that do use sites like Facebook for marketing can certainly profit from them.

Pagemodo has come up with an useful infographic that tells us how Facebook marketing can help small business owners.

Here are some interesting stats from the infographic:

• Almost half of the small businesses being surveyed had a Facebook Page for their company.
• Of those companies that had a Facebook Page, 77.5 % of them set it up on their own and only 3.5% of them hired a professional or agency to get it done.
• 19.5% of the small businesses surveyed designed their Facebook page even before their company website.
• Businesses use Facebook for different reasons and see different benefits. Most businesses use Facebook to share basic information about their business (85 percent) and over half of businesses that use Facebook share content like pictures and videos (62.4 percent) and 47% of them use it have conversations with the customers.
• The major benefit of having a Facebook Page is increased web traffic.  47 percent of businesses say they see a significant amount of traffic coming from Facebook and 43 percent say that their Facebook Page generates even more traffic than their website.
• Among the businesses that do not have a Facebook  page, the common reason for not having one was lack of time to create and manage.

Dental Design have experience setting up dental specific social media campaigns, so if you have any questions please give us a call on 01202 677277.

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