Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms. Social Media was predicted to become a lot more important for search engines in 2012, and Microsoft looks like it is the early innovator with this.
The move involves the introduction of a new sidebar which seeks to connect users with friends and other experts on a topic who can make the search results more relevant and social.
The firm says it is based on the fact “90% of people consult with a friend or expert before making a decision”.
According to our client’s analytics, about 85% of internet users are using Google as their search engine, and our SEO work priorities reflect this. This is a bold move by Bing to make their search results more social and relevant, if this then attracts more users to Microsoft’s Search Engine then we will definitely take that into consideration!
