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Google+ for Business

If you’re short on time, but want to know a bit more about Google+ and what it has to offer, this easy-to-digest infographic about Google+ for business is replete with all kinds of factoids and thoughts to consider.

So, if  you want to know how Google+ can work for your dental practice, who to add to your Circles, and what to say, check out this infographic – it has a bunch of marketing points scattered throughout it. You’ll see why Google+ might help you take your business goals to the next level.

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8 Tips To Increase Exposure On Facebook

When dentists decide to take the plunge and build their Facebook business page, many have the goal of building new connections for the purpose of gaining new patients or to facilitate existing relationships with their current/ previous patients. However, many struggle to do this, or experience rather limited success. This blog therefore aims to educate dental practices on how to gain more exposure for your practice and how to use Facebook as an important marketing tool.

Here are 8 top tips to use the new Facebook timeline to your advantage: Continue reading

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Google Adwords update

Google have just rolled out a feature which should help advertisers diagnose account problems much more quickly and should help increase quality score and return on investment as a result.

Now when you log into your Adwords account you can view 3 new quality score performance indicators, ‘expected click through rate’, ‘ad relevance’ and ‘landing page experience’. These three indicators are then ranked ‘above average’ ‘average’ and ‘below average’.

If your Dental Practice is running a PPC campaign then these indicators will help optimise it and should help improve is performance.

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Fresh and Usefull jQuery plugins…

It goes without saying that when designing a website, you want it to appear stunning visually, while incorporating the best possible user experience. Becoming increasingly popular is the use of of jQuery in websites. Many unique, eye catching, impressive effects on imagery, text and navigation can be implemented using jQuery, and this is a great way to impress your visitors and ensure that the user will not be turned off by your site. The added bonus using jQuery is that this code is supported by mobile devices!

The following article displays a rang of JQuery plugins which could make your dental website stand out from the rest…

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6 things you don’t know about Google+

I’ll be the first to admit that I originally signed up for Google+ with the wrong expectations. I thought it was Google’s attempt at recreating Facebook – and for that reason I didn’t see how it would ever take off. Yes, Google copies a lot of Facebook’s features, but it offers so much more as well. If you use your Google+ account correctly, the benefits for you and your business could be great.

If you’re unsure about Google+, or have ever thought “it’s never going to make it”, then have a look at the following 6 points and i’m sure you will have a different opinion by the time you’ve finished reading it.

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Is Facebook buying out the competition?

You may have heard of Instagram before but not taken much notice of this social mobile photo sharing app until recently. On April 9th Facebook bought out the company consisting of 13 employees for a staggering 1 billion dollars in cash, making it the largest financial acquisition in Facebook’s history……

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Which Social Network Should You Be Using & When?

So everyone keeps telling you that you need to start using social media for your practice; which social networks are best for you? Should you be on all of them? Should you just select one? Here are some facts and figures about the most popular social media sites, so that you can make an informed choice about what suits your practice’s needs.

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23 Fantastic Examples of Dark Colors in Web Design

I found the following article while looking for inspiration idea’s the other day. When planning and designing a website, many people want their site to appear visually stunning, while ensuring that the design/layout is not over crowded or information heavy. In conclusion to this, many people decide on using minimal amounts of colour, on white backgrounds, often staying well clear of the use of darker background colours such as black, dark grey and dark blue. This is fine, and often looks very impressive, however if you are a fan of darker colours, the following article shows many exciting examples of ‘darker’ websites that maintain high standards visually.

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Statistics that fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have had a lot of attention recently. It’s no surprise. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So exactly how impressive is the growth of Google+ and Pinterest comparatively? Read on for some interesting facts about the two social networks to give you a better sense of how the two networks are faring…..

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Top Tips for Google Places

I often mention that i’m going to ‘optimise your google places listing’ to my clients when discussing the on-going SEO work we do as part of our management packages. Optimising for local search is extremely important for dental websites – if you want to attract new patients your website needs to be ranking highly for local search terms. A well optimised google places listing is a massive factor for ranking highly for local keyphrases.

In this blog i’m going to highlight a few tips for optimising your places listing to get you up the rankings!

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