Category Archives: marketing
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Creating your website – Synchronized user interfaces
When planning and designing your dental website, there are often many factors to consider. It is very easy to get carried away with planning the content displayed on your website (e.g. text and nice looking images), but realistically, although improving … Continue reading
the importance of local search
According to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, county or a postcode. With 2.6 billion local searches performed each month, the Internet has now surpassed print yellow pages and newspaper as a … Continue reading
What Does a ‘Like’ Get You These Days?
When you go onto Facebook and ‘like’ a Facebook page, be it your favourite brand, TV show, celebrity or even dentist, what is it you are expecting in return? I think with a Business page, people expect more than just … Continue reading
How To Increase Social Media Engagement
A dental practice in the social media space seeking to form an ongoing relationship with its patients must observe the same rules of politesse when planning and executing a social media strategy. The goal is not just to tell people how great you are, but … Continue reading
PPC | measure your return on investment
For local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart … Continue reading
Tablet Users Spend More Than Desktop Users
Adobe conducted a study throughout 2011 to find out which online customers are the most lucrative: either tablet users, smart phone users or traditional desktop and laptop users. The company analysed more than 16.2billion visits to various websites and found … Continue reading
Bad reviews are good for business
The power of bad reviews Negative reviews can help your business. It runs counter to every marketer’s instinct: you don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that … Continue reading
Rumours about Facebook Mobile
There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and … Continue reading
Facebook for small business
Social media can benefit both large and small businesses including dental practices, but some many shy away from social media tools, mainly due to lack of time and resources. However, the practices that do use sites like Facebook for marketing … Continue reading
Google and Twitter war of words
Google’s foray in the the social media side of search increased last week as they introduced its next generation ‘Search plus your World’ which looks to integrate Google+ into its search results. Twitter, however are not pleased with this latest … Continue reading
