How to effectively market to new patients – and get the most from existing ones
by Nigel Reece
12.30 – 13.15 | Friday 1st March 2013
To become a highly profitable dental practice, you must first lose the mindset that a) there is such thing as a ‘one size fits all marketing strategy’ and b) accept that you are a dentist, and not a marketer!
As a business owner himself, Nigel talks from experience about the importance of customer retention, and will help practices to realise the potential of their existing patient base, devise a strategy to nurture this, and exploit key marketing opportunities.
If you are serious about increasing profitability, adopting a unique marketing strategy for new and existing patients is crucial. A solid business model will strike an appropriate balance between new business and customer retention.
In this lecture, Nigel will address the why’s and wherefore’s of websites, search engine optimisation, PPC, mobile marketing, social media and more – and how each fits into your overall marketing strategy.
- Determine which marketing strategies are best suited to maximise the potential of existing patients
- Which are better placed for generating new ones.