Attract new Patients with PPC marketing
Google’s market share for search engine queries tops 80% in the UK, so if attracting new customers to your Dental Practice is important – being on the first page of Google’s search results is key. There are two channels to market to new patients on Google, SEO and PPC. Dental Design offers both an SEO and a PPC service to our clients. (to read about our SEO service please click here)
What is PPC?
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results and pay a budgeted amount when a potential customer clicks through on the Ad, which then takes them to a specific page on the website.
The advantage of using a Pay per Click campaign to drive traffic to your Practice’s website is that they tend to deliver an immediate return and, unlike SEO it is are completely measurable with results tied directly to particular actions, so you can track return on investment.
Dental Design’s PPC service
- Google Adwords Professionals – Dental Design’s PPC team are all Google Adwords qualified and have experience running Dental specific Adwords campaigns.
- You get what you pay for – advertising costs are only accrued when a potential customer clicks on the Ad. The ads and the keywords triggering them a highly targeted to ensure that there are no wasted clicks.
- Immediate visibility – You ads are shown as soon as a campaign is setup. Organic SEO can take months to rank well but once a PPC campaign is live it can drive traffic to your website immediately.
- Track your return on investment – Our detailed reporting provides all the stats you need to monitor your campaign’s performance – including information on every click, visit, e-mail and web form submission.
- Advanced Analytics * – Dental design are pleased to announce that we can now offer an advanced analytics service which includes email and call tracking as well as call recording which is fantastic for staff training and development. The advanced analytics data and recordings can be accessed anytime through a secure login and password that you will be provided with. The advanced analytics offers the most accurate PPC and conversion tracking, ensuring you know exactly how well your PPC campaign is performing.
- Flexibility – Using Dental Design to manage your campaign means that have no minimum spend, you only pay when consumers click on your ad to go to your site. You can adjust, pause, or stop your campaigns at any time.
- Increased conversions – as part of your PPC campaign setup, we will design specific landing pages based on your current website but highly targeted to the Ads that are driving traffic to them. A well designed landing page with relevant information to the Ad as well as prices/promotions, a prominent phone number and contact form can increase your new patient enquiries.
*available depending on PPC package
PPC bandings:
Using Dental Design for your Pay per Click account management
Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. Dental Design has the experience and expertise in creating PPC campaigns specifically for Dental Practices, so we can save you time and resources by managing your campaign for you. Our Search Engine Marketing Professionals have all taken the most up to date Google Adwords qualifications so, rest assured; you are in good hands with Dental Design.
