Tag Archives: call tracking

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PPC | measure your return on investment

Posted on January 27, 2012 by Marcus

For local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart … Continue reading →

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Google Call Tracking

Posted on October 10, 2011 by faye

Google has announced that, after the success of their click to call program which allows users to click a phone number and initiate a phone call from a google ad,  they are going to introduce a new conversion tracking metric. … Continue reading →

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Measuring return on investment

Posted on August 26, 2011 by Marcus

Measuring return on investment is hard to do accurately in traditional marketing but with the emergence of e-marketing as a form of promotion and the analytics tracking that goes with it – it has become much easier to track and monitor the … Continue reading →

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