Tag Archives: PPC
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PPC | measure your return on investment
For local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart … Continue reading
Search Alliance PPC To Be Tested In The UK
Microsoft Bing and Yahoo! Have formed an alliance and have already began operating in the US market by providing paid search advertising. As we enter 2012, they have announced that they are to begin testing their paid search platform in … Continue reading
Advanced Analytics
I did a blog about our Advanced Analytics a while back while it was still in beta testing. Now I am pleased to announced that we are now able to offer the service as part of our Elite Pay per Click package. … Continue reading
the importance of Negative Keywords for PPC
We’ve recently taken on a number of PPC accounts for our clients that have previously been run by other agencies and I’ve noticed that a lot of the campaigns were not using negative keywords. A lot of PPC companies charge … Continue reading
Adwords goes mobile!
Here at dental design we always stress the importance of mobile sites and how they benefit local dental practices. Now Google is reiterating our point in their recent blog post about mobile local search ads being “so hot right now”. … Continue reading
Google+ Added To Display Advertising
Google has displayed the +1 button beside sponsored search listings since the end of May and since then, the +1 button has been installed on over a million websites across the web with over 4 billion impressions each day according … Continue reading
Google+ Celebrity Endorsement
Here at dental design we’ve been keeping an eye on Google’s latest brain child Google + for weeks, in order to see the potential it could have, not just for the search engine optimisation industry, but more specifically for dental … Continue reading
The Advantages Of Using Adwords For Dentists
Pay per click advertising is becoming common place in the world of online marketing, but what are the specific benefits of using this tool for dental practices? Here at dental design, we pride ourselves in our ongoing search engine optimisation … Continue reading
PPC myths
Seeing as a 4 strong group of employees (including our MD!) are currently studying for our Google Professional qualifications I thought I would do a blog on the top PPC myths that I’ve come across. I did my qualifications last year, … Continue reading
search engine marketing
What is Search Engine Marketing? The following article, although quite simple, proves to be a great help when explaining the different types of web marketing and search engine optimisation strategies and techniques available to use, for web designers, business owners … Continue reading
