Tag Archives: ROI
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PPC | measure your return on investment
For local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart … Continue reading
Benefits of SEO for Dental Practices
Acquiring new patients and growing your patient base is very important for Dental Practices – generating targeted leads for your business is likely to be one of the most important factors to make this a success. Search engine optimisation can deliver … Continue reading
Advanced Analytics
I did a blog about our Advanced Analytics a while back while it was still in beta testing. Now I am pleased to announced that we are now able to offer the service as part of our Elite Pay per Click package. … Continue reading
Internal Marketing Generates ROI
For anyone that doesn’t know, Internal Marketing (IM) is an emerging discipline that is practiced in companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees -at … Continue reading
The seven dumbest sins of social media
I stumbled across this hugely controversial article on social media in Marketing Week and just had to share it. This guy is pretty much saying not to waste your time and money on it. I actually think he makes some … Continue reading
Measuring return on investment
Measuring return on investment is hard to do accurately in traditional marketing but with the emergence of e-marketing as a form of promotion and the analytics tracking that goes with it – it has become much easier to track and monitor the … Continue reading
